We understand how challenging it is to efficiently and effectively reach global audiences while remaining on-brand and true to your creative intent.

Tag is a leader in global transcreation and language services. We specialize in the localization of highly creative brand communications. We harness and enable the creative potential of brands to empower and engender international resonance and marketplace success, irrespective of media channel, language, or cultural barriers.

Our network of over 4,000 in-market creatives—a collection of the best copywriters, translators, researchers, marketers, and creative directors—understands the importance of different languages, diverse cultural norms, and country legal requirements. We offer a complete range of consultation and language services to seamlessly deliver international adaptation.

Transcreation

Ensuring maximum resonance in every region and market you serve

We are the pioneers of transcreation and have been empowering brands to reach further since 1989. We make sure the intended effect of your message doesn’t get lost in translation. We’re specialists in unpacking the essence of brand messages in their original language and context and reconstructing them to resonate with foreign markets. We ensure your copy remains natural, culturally relevant, and dynamic—worldwide.

Translation

We provide full translation services, focusing on technical precision and accurately sharing information with the support of best-in-class technology. Our translators and proofreaders are based in-market and specialized per vertical, be it legal, medical, retail, or any other industry.

Copy origination & copywriting

Where no central assets exist, we can create intricately localized copy from scratch, resulting in tailor-made content for the target market. With copywriters in every country, we can take the pulse of the marketing environment locally, crafting content uniquely developed for the language and culture at hand.

Cultural consultation

Knowing your brand’s limits in diverse cultures

We offer a range of services to help brands vet advertising and marketing collateral for cultural suitability. Our in-market creatives provide on-the-ground insight into current trends and the nuances of local preference. We analyze how potential content will fare according to the client’s wishes, standing watch over your message themes and image selection to make sure they align with that particular region’s cultural tapestry.

Integrated production

We incorporate language services into the creation of localized assets. Typesetting, artwork review, voice over direction, and other production services are fully integrated into the creative production workflow, allowing for brand guardianship and native speaker review at every stage.

Regulatory advice

Navigating local requirements and approvals

Our experience working with idiosyncratic regulations across markets means we work with you to be sure that you’re aware of local requirements, as well as the usability of creative assets before you start production.

Country adaptation

Meeting the needs of global and local budget owners

We combine the best in localized creativity with the efficiencies of centralized production. Our knowledge of local media requirements means that we understand how to adapt assets for local use.