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Smoke & Mirrors expands global presence with new Bangkok studio

Press Release

05 Nov 2018

Hong Kong, 5 November 2018 – Global full-service post-production and VFX house, Smoke & Mirrors – a Tag company – has today announced the opening of its new Bangkok-based facility, expanding its global and APAC presence.

The addition of the Bangkok studio to the global Smoke & Mirrors family is the result of significant growth which has also seen the launch of other studios in Amsterdam and Mexico.

Offering end-to-end services with shoot supervision, editing, VFX, motion graphics, CGI and grading all under one roof, the three-story Bangkok studio will support its international family in servicing advertising agencies, production houses and major brands from across the globe.

Commenting on the opening, Smoke & Mirrors Managing Director – Bangkok, Matthew Szabo, said, “This is an extremely exciting time for the Smoke & Mirrors business. The new studio will be plugged directly into the Smoke & Mirrors global network, giving us access to an unparalleled pool of creative talent and we’re thrilled to be able to invest more in the region. Being a fully integrated part of the Tag service offering strengthens our relationships with global brands and our potential for future growth, as well as ensuring we can make investments in the right production equipment and talent to build a world-class facility in APAC.”

David Kassler, Group CEO at Tag, commented: “The opening of the new Smoke & Mirrors facility in Bangkok marks our continued commitment to moving image and confidence in the brand, which has seen incredible growth and success. Our clients are telling us that they want a full-service offering that’s cost-effective, global and omni-channel – the new facility in Bangkok plays an important part in our global story.”

Located on Sukhumvit 64 and just steps from the Skytrain station, the Smoke & Mirrors studio is convenient for city clients and boasts three dedicated suites, a bar and an outdoor terrace.

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About Smoke & Mirrors

Smoke & Mirrors is an internationally recognized full-service post-production house catering to the advertising, film and music industries. Boasting end-to-end services with shoot supervision, editing, VFX, motion graphics, CGI, audio and grading all under one roof, Smoke & Mirrors prides itself on servicing major advertising agencies, production houses and brands from across the globe.

About Tag

Tag is the leading independent marketing activation partner trusted by 40 of the top 100 global brands worldwide to turn creative ideas into reality. The company works with clients to provide an end-to-end marketing execution service, powered by the latest innovations, advanced data analytics and deep digital expertise. As the first creative production company to provide full transparency of production spend, they are leaders in outsourced procurement with a range of flexible and cost-efficient models to deliver solutions across any channel anywhere in the world. Customer brands who work with our family include the likes of BP, Costa Coffee, Dell, Ford, Heineken, Honda, Ikea and Zurich. With revenues of $1.2billion and 10,000 employees worldwide, Tag operates in over 195 cities across 40 countries.

For further information, please contact:   

Hina Wainwright, Global Head of Marketing at Tag

Hina.Wainwright@Tag.com

o: +852 2890 0930

m: +852 9082 0713

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