Transforming media consumption from print to digital

Results

  • net savings in print spend
  • 250% increase in audience penetration
  • Reduction in carbon footprint

Story

Annually, PwC produced a high profile thought leadership publication containing industry trends in the entertainment and media landscape. Historically, the publication was available in print and reported on by mainstream media. Tag was engaged to transform the printed publication into digital content, to build sustainable audience engagement and ensure that the publication could be monetized and its usage analysed for strategic benefit

  • Challenge

    PwC wanted to track distribution and usage of their publication, generate more qualified sales leads in the entertainment and media sector, reduce their carbon footprint, increase audience penetration and reduce print spend.

  • Solution

    Tag designed and built an e-commerce website for PwC. We brought content to life by creating an intuitive and engaging user interface, producing and embedding streaming video, and designing and building interactive graphics. We ensured compliance to PwC’s IT policies and technical infrastructure, giving them the ability to make changes and ongoing updates easily and efficiently.  The site is responsive to all browsers and n all devices enabling users to access content in a variety of ways depending on their needs.

Tag gave the site strategic value through user analytics and data, giving a deeper understanding of how users interact with the site and identifying content that resonates with users.